From the category archives:

Social Media Marketing

Is a Blog Right For Your Business?

by Taughnee Stone on October 7, 2010

in Social Media,Social Media Marketing

I recently met with some clients of mine — two enthusiastic and bright young entrepreneurs who will use their website as a hub of communications and eventually sales for their new business. As we talked about site architecture, usability concerns and marketing objectives, one of the gals said casually, “Oh and we want a blog, [...]

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Three Ideas to Add Value to Your Discounting

by Marianne Richmond on August 22, 2010

in customer experience,Email,Facebook,Social Media Marketing,Yelp

“You are what you charge for”* According to a recent NPD  restaurant industry survey, traffic declined for the 7th straight quarter but the declines are not as steep as they were in 2009. So, it has come to this: the good news is that things are not as bad as they were. Well, the NPD [...]

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E-Mail is Still Very Relevant & Very Social

by Marianne Richmond on August 9, 2010

in Email,Essential Utensils,Social Media Marketing

As we noted in a previous post, we consider E-mail marketing one of the Serving Social™ essential utensils. Sure, it often seems like social media marketing is all that is being talked about and if you read the latest Nielsen report you may have noticed that email dropped from #2 to the # 3 most [...]

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Planning Social Strategies? What is Right for YOUR Customer?

by Marianne Richmond on August 6, 2010

in Social Media Marketing

Social Media Marketing channels are not one size fits all. There is a lot of advice being offered about which social media platforms are “the best” or which social tools are “the only ones that matter.” Or worse yet, don’t pay attention to, for instance,  Yelp, Urban Spoon, or local search because they don’t “matter.” [...]

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