From the category archives:

Social Media

Is a Blog Right For Your Business?

by Taughnee Stone on October 7, 2010

in Social Media,Social Media Marketing

I recently met with some clients of mine — two enthusiastic and bright young entrepreneurs who will use their website as a hub of communications and eventually sales for their new business. As we talked about site architecture, usability concerns and marketing objectives, one of the gals said casually, “Oh and we want a blog, [...]

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Check-ins vs Traffic and Why the Difference Matters to Your Restaurant

by Marianne Richmond on September 18, 2010

in Social Media

You probably have seen this by now: MacDonald’s Ups Foot Traffic 33% on Foursquare Day. Everyone loves these seemingly huge social media success stories and this one had the winning buzzwords: Foursquare, casestudy and 33% traffic increase. Econsultancy had the story direct from the mouth of Rick Wion the brand new Director of Social Media [...]

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5 Social Media Essential Utensils for Restaurants (Besides Facebook)

by Marianne Richmond on July 27, 2010

in Essential Utensils,Facebook,Social Media,Yelp

Facebook officially hit 500 million users last week….you probably already know this. Lately, it seems like Facebook is the world’s 3rd largest country –  apparently, it is as populous, based upon the number of mentions online and offline. In fact, when you think about it in that perspective, how many times did your kids, your [...]

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In the age of Facebook, does your restaurant even need a website?

by Taughnee Stone on July 27, 2010

in Facebook,Social Media,Web Design

Facebook is arguably the most important player on the web today for restaurants — those spending time on Facebook are enjoying kickass customer engagement. It isn’t even enough that you have a Facebook page anymore. Savvy restaurateurs have begun expanding their presence to include branded welcome pages, embedded videos, menus, yelp reviews, blog feeds, reservations, [...]

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Is Your Restaurant Serving A Great Customer Experience?

by Marianne Richmond on May 30, 2010

in Customer Service,Facebook,Social Media,Twitter,Yelp

Is your staff consistently serving the kind of customer experience that you want them to? Serving Social encompasses offline as well as online customer interaction. Every one of your employees, including the one who answers your telephone, is part of your customers’ experience. Each has the power to enhance or detract from the success of [...]

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4 ways to use social media to keep your restaurant top of mind

by Marianne Richmond on March 30, 2010

in Loyalty,Social Media

First time diners. A “blind date” with your restaurant. They came in because friends recommended your restaurant or they found you on Yelp! or maybe they simply saw your sign as they walked down the street.  They enjoyed the dinner; the service was great. You did everything right while they were there, but when they [...]

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Simple ways your restaurant can begin using Twitter

by Taughnee Stone on March 23, 2010

in Customer Service,How to,Loyalty,Social Media,Twitter

If you’re a restaurant manager, you’re either already on Twitter or are feeling the pressure to begin using it. You know the reasons why: Your competitors are using it Your customers are on it You’ve heard the stories of restaurants driving traffic and increasing customer loyalty with it (at a fraction of the cost of [...]

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