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Planning Social Strategies? What is Right for YOUR Customer?

by Marianne Richmond on August 6, 2010

in Social Media Marketing

Social Media Marketing channels are not one size fits all. There is a lot of advice being offered about which social media platforms are “the best” or which social tools are “the only ones that matter.” Or worse yet, don’t pay attention to, for instance,  Yelp, Urban Spoon, or local search because they don’t “matter.” [...]

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Your Service Staff Must Serve Social

by Marianne Richmond on August 2, 2010

in customer experience,Customer Service

Recently I’ve seen a few links to a post with the headline, Chili’s – Training Servers About Foursquare. The post highlights that Chili’s provided instructions for their servers within the Foursquare promotional language; what they saw looked like this: @ Chili’s Grill & Bar: Check-in @ Chili’s & get free Chips & Salsa on every [...]

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Is Your Restaurant Serving A Great Customer Experience?

by Marianne Richmond on May 30, 2010

in Customer Service,Facebook,Social Media,Twitter,Yelp

Is your staff consistently serving the kind of customer experience that you want them to? Serving Social encompasses offline as well as online customer interaction. Every one of your employees, including the one who answers your telephone, is part of your customers’ experience. Each has the power to enhance or detract from the success of [...]

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Simple ways your restaurant can begin using Twitter

by Taughnee Stone on March 23, 2010

in Customer Service,How to,Loyalty,Social Media,Twitter

If you’re a restaurant manager, you’re either already on Twitter or are feeling the pressure to begin using it. You know the reasons why: Your competitors are using it Your customers are on it You’ve heard the stories of restaurants driving traffic and increasing customer loyalty with it (at a fraction of the cost of [...]

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